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Aviation Planning and Marketing Programs

 

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AIRLINE PROJECTS

Tri-Star Marketing Company has provided consulting services to airlines for seventeen years. The company has expertise in route development, marketing programs, international sales, and business planning for start up companies and companies going through reorganization. The staff at Tri-Star Marketing Company all have backgrounds with all types of airlines: passenger, charter, cargo, commuter, regional, and international. The management of the company also has experience in negotiating international operating rights domestic and foreign air carriers. Listed below are the various airline projects for Tri-Star Marketing Company:


Iberia Airlines

Developed a new marketing organization and program for the United States. This included a new reservations center, a new nationwide advertising program, expansion of the tour program, implementation of a frequent flyer program, and establishment of marketing partnerships with U.S. carriers.

Air America

Developed a Business Plan and reorganized the marketing program for the airline. Implemented a new sales strategy for charters and expanded the scheduled passenger service. Worked with the owners in selling the company to investors.

Hawaiian Airlines

Developed the Business Plan that led to the financing for purchase of the company by an investment group. Worked with new owners in reorganizing the route system, updating the fleet, gaining new international route authority, and implementing a new marketing program that significantly increased revenue.

Air Marshall Islands

Developed a route plan for expansion of the airline as a subcontractor to AMR Services. Worked with the airline in establishing interline agreements and expanding sales in the mainland U.S.

Compass Airlines

Developed the marketing and sales strategy in the United States and Canada for a new airline in Australia. Created interline agreements with the major U.S. and Canadian airlines that operate to Australia. Implemented net fare agreements with the major tour operators that sold packages to Australia. Provided route analysis for expansion of service.

Azerbaijan Airlines

Contracted to a U.S. energy company to help reorganize the national airline of Azerbaijan to allow the airline to operate to the major centers of Europe and the Middle East. Worked with the United Kingdom, Germany, France, and Italy in establishing bi-lateral agreements for air service to Baku, Azerbaijan. Developed a routes system for international operations to Europe and the fleet plan for the system.

Eagle Canyon Airlines

Developed a new operating program for the new owners of the airline. Originally, an aviation company that operated commuter service to the Grand Canyon, a jet charter operation with a DC-9 and Lear jets, and a cargo operation with CV-600 aircraft.

Southwest Airlines

Created an international sales program in Australia, Japan, Taiwan, and Hong Kong for the U.S. airline. Established booking and ticketing procedures to purchase tickets in these countries for Southwest Airlines flights in the United States. Developed the advertising and direct mail program in these countries.

Viscount Air Service

Provided management support in the reorganization of a charter airline that operated a fleet of B-737 and B-727 aircraft for sports teams, entertainers, and tour programs.

Reno Air

Created an international sales program in twenty-four countries in Europe, Asia, the Pacific, and the Middle East for the airline. Established booking and ticketing procedures to purchase tickets overseas and develop group business. Also advised the airline on marketing programs and expansion opportunities.

Emerald Airlines

Developed a Strategic Business Plan for a start up airline based in Atlanta. The new airline planned to acquire the used DC-9 aircraft that Delta Air Lines traded in to McDonnell Douglas and operate these aircraft on a hub and spoke system at Atlanta.

Frontier Airlines

Created an international sales program in twenty-four countries in Europe, Asia, the Pacific, and the Middle East for the airline. Established booking and ticketing procedures to purchase tickets overseas and develop group business.

Jet USA Airlines

Developed the route system and the Business Plan and helped raise funding for a start up airline based in California. The new airline planned to be the first airline to operate the A-320 aircraft on trans-continental routes linking New York, Boston, and Washington D.C. with the various satellite airports in California including Oakland, San Jose, Long Beach, Burbank and Orange County.


AIRPORT PROJECTS

Tri-Star Marketing Company has spent the past eight years working with airports to increase their business opportunities. With a reduction in aid to airports, the small and mid size airports need to find new ways to increase revenue. Tri-Star Marketing Company has successfully worked with airports to increase new revenue by recruiting new passenger and cargo service, recruiting new businesses to locate at the airports, and working with colleges to add aviation programs that include the local airport. Listed below are the various airports projects for Tri-Star Marketing Company:

Los Angeles County

Provide airline expertise in developing regional aviation program. Develop Air Service Study for Palmdale Airport and Marketing Action Program to recruit new air service at Palmdale Airport.

Los Angeles World Airports

Developed marketing program to attract new air service to Palmdale Regional Airport as a follow-up on the L.A. county program. Successfully recruited new air service to Las Vegas for Palmdale Airpot.

Long Beach Municipal Airport

Developed strategy for effective use of slots and identified target airline candidates for new air service to key domestic markets. Developed recruiting program and was successful in getting Jet Blue to offer new air service to New York City, Washington D.C., Oakland, Las Vegas, and Boston, get Alaska airlines to offer new service to Seattle, and get American Airlines to offer new service to Chicago, and New York City.

Sacramento International Airport, Sacramento, California

Created business strategy to recruit new passenger service to Mexico, Hawaii, and Canada. Develop Cargo Marketing Program for Sacramento Mather Airport.

Stockton Metropolitan Airport, Stockton, California

Developed an Air Service Study for Passenger and Cargo service. Produced an extensive econometric model for forecasting passenger and cargo demand. Made presentations to community leaders and community forum. Identified market opportunities and airlines that can best meet the needs of the community. Recruited new jet service to Phoenix.

Sonoma County Airport, Santa Rosa, California

Developed Air Service Study for Commuter and Jet Passenger Service. Work with Airport in identifying market opportunities and recruiting new passenger air service. Successful in getting new air service from Sonoma County to Los Angeles. Working to get regional jet service.

Branson Regional Airport, Branson, Missouri

Developed Business Plan and Marketing Action Program for a new airport at Branson, Missouri. Recruited new Air Service.

Logan-Cache Airport, Logan, Utah

Created Strategic Business Plan to develop 600 acres at airport and attract new air service. Currently working to recruit new regional jet passenger service to Denver and express cargo service.

Ventura County Department of Aviation, Camarillo, California

Developed a Marketing Plan to attract new commuter passenger air service to Oxnard Airport. Developed a forecast to determine the passenger demand for the creation of a joint military/commercial use airport at Pt. Mugu that can support commercial jet service for Ventura County. Worked with County in making presentations and attracting new business. Recruited new air service to Phoenix.

Santa Maria Public Airport, Santa Maria, California

Developed a Strategic Business Plan for the efficient use of 250 acres of industrial land. Created a strategy to get new businesses to locate at the airport and produce an Air Service Study to identify air passenger potential and airlines that would meet the needs of the community. Developed the Marketing Plan to recruit new businesses to locate on airport land and made presentations to airlines to add new service at Santa Maria. Recruited new air service to Las Vegas.

Modesto City and County Airport, Modesto, California

Developed a Strategic Business Plan on how the community can best use the assets at the Airport. Over 150 aviation related business enterprises were identified in the Marketing Plan. Tri-Star retained to recruit new Business opportunities and recruit new air service to locate at the Modesto Airport. Also, working with Modesto Junior College in establishing an air academy. Successful in leasing our additional land at the airport. Working to recruit regional jet service to Los Angeles.

Sioux Gateway Airport, Sioux City, Iowa

Developed an Air Service Study for Passengers and Cargo jointly with the Airport and the Chamber of Commerce. Active in recruiting new passenger and cargo service to Sioux City. Successful in getting new air service from Sioux City to Denver.

Provo Municipal Airport, Provo, Utah

Developed Air Service Study to determine the feasibility for commercial passenger and cargo service at the airport. Identified primary markets for jet and regional jet service and identified target airline candidates to provide the service. Forecast the economic impact on the community for new air service.

Lamar Airport, Lamar Colorado

Created Business Plan to attract new business and new air service to the airport. Developed grant application under the Small Community Air Service Development Program that was successful in winning a $300,000 grant. Working with community to start new commuter service to Denver in the summer of 2004.

Ely-White Pine County Airport, Ely, Nevada

Created Strategic Business Plan to attract new business and new air service. Helped community receive EAS grant to support new air service to Las Vegas. Working to expand air service to Elko, Reno, and Salt Lake City.

Rock Springs-Sweetwater Airport, Rock Springs, Wyoming

Developed Air Service Market Study to define the air travel needs of the community. Worked with the airport in expanding service to Denver and getting new air service to Salt Lake City. Developed grant application to received funding to support the new air service.

Wendover Airport, Wendover, Utah

Developed Strategic Plan to recruit new air service for airport that has not had air service for three years. Working to recruit charter service to bring passengers to the five hotel/casino’s in West Wendover, Nevada. Successful in receiving a conditional approval for air service by a jet charter airline.

Hayward Municipal Airport, Hayward, California

Develop a feasibility analysis and assessment of the Airport’s market potential for air passengers and commercial air service. This analysis will help the City of Hayward evaluate a number of future options for the airport.

Blythe Municipal Airport, Blythe, California

Developed an Air Service Study to determine the feasibility for commercial air service at the airport and identify markets to be served along with the airlines that may provide the service. Working with the community and with the Department of Transportation on Essential Air Service and working to recruit new air service to Blythe.

Montgomery Field, San Diego, California

Analyzed business opportunities for general aviation airport. Prepared feasibility analysis and market study on the establishment of an aircraft manufacturing facility at Montgomery Field.

Brown Field, San Diego, California

Feasibility analysis for privatization of airport and the development of an all cargo airport. Determining financial impact on the City of San Diego.