The management and staff of Tri-Star Marketing Company have extensive experience and have
represented a variety of companies in the transportation and travel industry. The company is based in the Los Angeles area
in Huntington Beach, California. The staff includes specialists in economic analysis and forecasting, market development,
financial analysis, and management development and training. The key management of the company has provided seminars on strategic
planning and has provided instruction in planning and marketing at the Graduate School level at two major California Universities.
company has been very successful in developing Business Plans, Air Service Market Studies, and recruiting new business and
new air service for its airport clients. This is primarily due to the strong airline and aviation background and experience
of its staff. This group has started many new airlines and new companies and understands the complexities of creating business
and marketing strategies and then implementing them. Listed below are the key staff members who will work on your project.Frederick
- President of the Tri-Star Marketing Company. Mr. Davis is a noted air transportation economist and strategic
planner. He has been the Senior Vice President of Marketing and Planning for Air Cal, Hawaiian Airlines, and Jet America
Airlines. He was responsible for the forecasting and planning for the introduction of air service to sixty-five domestic
and international airports and communities. During his airline career, Mr. Davis became professionally acquainted with many
of the people that are today managing the domestic and international airlines. Mr. Davis has made presentations and negotiated
with the executive staff at almost all of the major U.S. airlines and major European and Asian airlines. During the past
eight years, Mr. Davis has developed Business Plans, Marketing Plans, Air Service Surveys, and made airlines presentations
for many airports. Mr. Davis will be project leader in developing the Air Service Analysis and making presentations to airport
staff, government leaders, various community groups, airlines, and other business enterprises. Mr. Davis holds a MBA, a Masters
of Science in Marketing, and a Bachelor of Science in International Business. He has been an instructor at the Graduate School
of Business at California State University in the field of Strategic Planning.Dr. Forrest E. Harding, Ph.D.
- Vice President of Tri-Star Marketing Company. He has worked with Mr. Davis since 1972. Dr. Harding is a well-known expert
in inter-modal systems development and has created special programs and models in the field of air cargo. His customer service
models have been adopted by airlines and aircraft manufacturers. He developed the passenger profile survey and cargo profile
survey that has been used by airports to determine market demand for air service. Dr. Harding is a noted air cargo expert.
He has provided consulting service to DHL and has been a featured speaker at the International Inter-modal Exposition in Atlanta.
Dr. Harding has an extensive background with domestic and international airlines. He also worked as a consultant to McDonnell
Douglas Aircraft Company in the development of planning models. He has an extensive background in market research. He has
performed focus groups, and direct surveys on behalf of various airlines and ad agencies. Dr. Harding has developed and managed
Passenger Profile Surveys and Cargo Profile Surveys as part of the business planning process for many airports in the West.
Dr. Harding co-authored the book “Passenger Transportation” and has written many articles on successful marketing techniques
for transportation companies. He has taught at the undergraduate and graduate level at California State University at Long
Beach and at the Peter Drucker Graduate School of Management. He has a Doctorate in Business Administration from Arizona
State University, a Masters of Business Administration, and Bachelor of Science in Business.
Other members of our staff
have experience in Airline Savers Programs, Advertising and Media Programs, Presentation Programs, and Market Research Programs.
Marketing Company also sub-contracts to other companies providing special services and expertise. The companies include: Sabre
Holdings, Inc., HNTB, Hallwood, and Airport Development Group.